Pamela Anderson is promoting a new nail polish line according to a report from MyDaily on March 16. The Alessandro Striplac is an innovative peel off UV/LED nail polish that can be easily removed, and Anderson is helping launch the new beauty line in Dusseldorf, Germany.
Wearing a white Herve Leger bandage dress and red Alessandro Striplac nail polish, Pamela Anderson posed next to a giant bottle of the polish in front of reporters. Alessandro International is using the 45-year-old to promote the benefits of the peel off UV/LED polish.
Alessandro International claims it has created the first UV nail polish in the world that can be peeled off but can still last up to 10 days. The polish has to be cured with a UV/LED lamp to set and allegedly dries in 60 seconds. Then, it can be peeled off easily without the need for nail polish removers or harmful chemicals. Debuting in more than a dozen colors, the nail polish line may be expanded to include more shades. Alessandro has put together a YouTube video that highlights the application process.
The company is hoping Pamela Anderson’s celebrity status will help sell the new peel off Striplac polishes, but recent news about gel manicures may discourage some buyers. A report from CBS News mentions a study from the NYU School of Medicine that points out the use of UV lamps to cure nail polish can lead to a higher risk of skin cancer. Researchers recommend putting sunscreen on the hands as a protective measure.