The recent economic slowdown has been especially difficult for the Palm Beach International Raceway, a historic racing venue founded in 1964. When the facility opened under its new moniker in 2008, it had high hopes of expanding professional motorsports in Palm Beach County.Under their new ownership team, PBIR underwent a $20 million remodeling including an upgraded Road Course, low-glare lighting, safety barriers, luxury chalet, VIP trailer and timing tower. Other improvements were slated for the future, but were put on hold as investment money began to dry up.
Recently, however, the facility has seen an influx of new sponsors, as well as new events and a new management team eager to make racing better not only in western Palm Beach County, but throughout the country. One of the major cornerstones of the facility, the Palm Beach Driving Club® (PBDC), announced a deal with Lou La Vie to host the Supercar Driving Experience. This program offers exotic and luxury automobile enthusiasts exclusive access to drive a number of supercars every Wednesday night on the PBIR Road Course at the PBDC’s weekly track sessions.
Through Supercar Life Powered by Lou La Vie, those with a propensity for speed will have the opportunity to experience a premie rtest drive during the PBDC track sessions for both Members and their guests. Whether one is an enthusiast who dreams of getting behind the wheel of a Porsche 911 Carrera S Cabriolet, or an owner of a Lamborghini LP560‐4 who wants to learn more about optimum performance and handling, Supercar Life Powered by Lou La Vie provides the ultimate driving experience.
"I know from experience that exotics require a certain level of driving instruction in order to properly handle and experience the true power behind them, and that's why I started Supercar Life,” said Jan Otto, Head of International Development at Lou La Vie. “I've always had a passion for luxury and exotic sports cars and wanted to share my knowledge with other enthusiasts so they too could fully enjoy these amazing machines. I’m excited to kick off our new driving programs at the Palm Beach International Raceway and look forward to meeting fellow car lovers.”
PBDC is a private member club providing exclusive opportunities that cater to automotive enthusiasts to take their personal cars on PBIR’s 2.034 mile, 10‐Turn Road Course. PBDC offers Members access to open track driving 52 weeks a year, catered meals, and one‐on‐one sessions with driving professionals. The program will offer coaching sessions by some of the most accomplished race car drivers and instructors, including Shane Lewis,the PBDC Resident Pro.
Lewis is recognized as one of motorsports' leading race and development drivers with nearly 25 years of experience. This year, Lewis drove back‐to‐back victories in two of the world’s premier endurance races: the Dunlop 24 H of DUBAI and the 51st Running of the Rolex 24 at Daytona. The two victories accounted for Lewis’ 34th and 35th career 24‐hour race starts.
“We are excited about our partnership with Lou La Vie to bring Supercar Life to the PBDC. It offers our members the opportunity to get behind the wheel of different vehicles and share the experience with other members and guests,” noted Ken Fengler, General Manager of the Palm Beach Driving Club.
In addition to the addition of the new Supercar Life experience at the facility, Champion Motorsport, Inc. of Pompano Beach has recently strengthened its relationship with Palm Beach International Raceway™ and the Palm Beach Driving Club®, resulting in the official naming of Turn 10 on the 2.034-mile Road Course as the Champion Motorsport Corner.
The Champion family of companies, which includes Champion Porsche, Champion Racing and Champion Motorsport, is best known for its commitment to excellence in automotive product sales and for developing long-lasting relationships with each of their customers. The largest Porsche dealer in the Americas for the last 25 years, Champion Porsche in Pompano Beach has earned its enduring status as the number one Porsche dealer by combining extraordinary product expertise and exemplary customer service delivered by passionate and enthusiastic employees.
For many years, Champion has entrusted Palm Beach International Raceway to hold its track sessions for Porsche vehicles which aided in the research and development of tried and tested performance automotive products.
As racers approach the iconic Turn 10, a significant passing zone featuring a double apex, 225-degree right hand corner, they will be flanked by more than 150 feet of signage with Champion branding. As part of the 3-year partnership agreement, all track marketing materials and maps will refer to the signature turn as the Champion Motorsports Corner.
Approved for Indy Car testing, the 10-turn Road Course at PBIR consists of a 6/10-mile straightaway, 90-foot-wide flex-use area, 40- to 60-foot-wide seamless track, and a 6-degree banked corner. The Road Course welcomes world-class annual events including Formula Drift and the Palm Beach Grand Prix.
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