Evo UK broke news today (March 1,2013) over the sudden price increase of the Pagani Huayra Supercar by 25 percent seemingly overnight. Originally the price of a Pagani Huayra cost $1.23 million but Pagani suddenly bumped up the price to $1.48 million which is a 20 percent increase.Add on local U.K. taxes and the Pagani Huayra's price jumps up another five percent to $1.55 million (thus the 25% jump). The price difference alone is enough to buy a 2013 Bentley Mulsanne or roughly 375 shares in Google stock (however you want to look at it).
It’s no secret that Pagani,a small boutique automaker, has been trying desperately to get a loan from the markets in order to keep building Huayra’s. Pagani was not coy about stating that after the Huayra was released and the first few models were produced, the price would jump up, but many didn't expect by this much. Unfortunately, the prospective buyers must now accept the new price if they want to own get behind the seat of this V12 powered rolling art piece.
Nevertheless, if buyers have the money to buy a Huayra in the first place, although they’ll be disappointed at this news, it should do little to discourage them from owning one.
One school of thought puts the price increase not at the hands of investors, but because of the announcement of McLaren’s P1 Supercar also debuting. With a price cheaper than the Huayra’s initially costing $1.3 million in the U.K. ($1.5 million after reaching U.S. shores) the McLaren P1 was just that much more expensive then the Huayra. This price increase justifiably could be a power move by Pagani to be perceived as the best just because there product costs more.
Just for reference,
- Pagani Huayra - MR Coupe. Twin turbocharged Mercedes V12 (730 HP and 740 lbs-ft torque). Artfully crafted design
- McLaren P1 - RMR Coupe. Twin turbocharged McLaren V8+ Electric motor (903 HP and 664 lbs-ft torque). Engineering tour de force.
*Prices converted from British pounds
Source: Evo UK