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PACT celebrates 75 years of the brief with a brief


PACT Global Green Brief. photo: wearpact.com

As mentioned in this article, today, January 19, 2010 is the 75th anniversary of the brief. Yes, the ubiquitous men's underwear known as the tighty-whitie has been quietly playing a support role for three quarters of a century thanks to Coopers Incorporated, the company known as Jockey International since 1972. To honor this occasion, the Berkeley-based gang at PACT have introduced a brand new brief that, if anything like their boxer brief, is sure to be a hit.

This new brief is made out of the same organic Turkish cotton as their boxer brief which means it'll be super-soft and amazingly comfortable. The 5% elastane they have mixed in ensures that they'll keep their shape wash after wash. On top of all that, 10% of the sales of these briefs, as with all PACT products, goes to PACT's non-profit partners.

The new low-rise, no-fly PACT brief is available in your choice of prints or solids. If you want to know more about PACT or if you are looking to buy some fresh skivvies go to www.wearpact.com

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Slideshow: PACT Brief Slideshow

10 photos
Oceana Pattern Brief.

Slideshow: PACT Brief Slideshow

, SF Menswear Examiner

"Clothes make the man." -- Mark Twain Mr. Fish knows men's clothing. From jeans to jacquard, creepers to caps, Mr. Fish has spent nearly a lifetime contemplating the past, present and future of menswear. Email him at fishify@gmail.com.

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