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P.I.B.E.cast: Website Tactics for Business to Business Companies


Carma Spence-Pothitt Answers Questions
About B-to-B Online Marketing Tactics

Episode #15: Listener Questions Answered

Running Time: 7 mins, 29 sec

In my Examiner.com column and on the P.I.B.E.cast I’ve talked a lot about online tactics for business to consumer companies. But what about Phoenix firms that market to other businesses? In today’s podcast, I’ll answer some questions I’ve received from clients, readers and listeners.

What you’ll learn in this podcast:

  • What kind of content should a B-to-B website have?
  • Is social media relevent to a B-to-B audience?
  • How can you increase the conversion rate of your website.

Listen to Episode 15 via streaming audio.

Download MP3

Would you like to know what six questions your website needs to answer? And how to answer them? Pick up a copy of my downloadable audio program, The Six Questions You Must Answer with Your Website.

The PIBEcast podcast features interviews with local Greater Phoenix Area businesses that are using online techniques to market their business or who help local businesses market online. In addition, the host, Carma Spence-Pothitt produces special episodes where she'll answer your questions about marketing your business on the Internet and provide quick website evaluations.
Would you like to be featured in this podcast? Do you help Phoenix-area businesses leverage the Internet to grow their business? Do you have a question about local online marketing you'd like answered on the podcast? Would you like suggestions on how to improve your online marketing efforts? Contact Carma using this contact form.


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, Phoenix Internet Business Examiner

Carma Spence-Pothitt has more than 20 years experience in marketing, public relations and publications management. She has spent the past 10 years applying much of what she knows to the world of the Internet. She helps authors, speakers, coaches and other expertise-based business owners develop...

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