Targeted landing pages can help drive both online and
foot traffic to your Phoenix-based business
Episode #11: An Interview with Dr. Ron Merek, PhoenixMarketingLTD.com
Run Time: 12 mins, 57 sec
Landing pages ... web pages specifically designed for a single purpose ... can be a very effective way to attract local online traffic into foot traffic. Today, I talk with Dr. Ron Merek, an online marketing strategist here in the Valley, about how to create an effective landing page and use it to bring customers in the door.
What you'll learn in this podcast:
- What is a landing page and how is it different from a home page?
- When should you use a landing page versus your home page?
- What are the key components of an effective landing page?
- Can video help improve your landing page?
Listen to Episode #11 of the P.I.B.E.cast via streaming audio
Resources Mentioned In this Podcast
- Phoenix Marketing Ltd. - http://phoenixmarketingltd.com/
- First Page on Google - http://firstpageongoogle.com/
Recommended Resources
- Episode #9: The Importance of Opt-In Bonuses
- Episode #8: Attracting Local Traffic with Online Video
- Episode #7: How to Leverage Local SEO
Coming next week: Local author Lon Safko talks about social media and his book, The Social Media Bible.
The PIBEcast podcast features interviews with local Greater Phoenix Area businesses that are using online techniques to market their business or who help local businesses market online. In addition, the host, Carma Spence-Pothitt produces special episodes where she'll answer your questions about marketing your business on the Internet and provide quick website evaluations.
Would you like to be featured in this podcast? Do you help Phoenix-area businesses leverage the Internet to grow their business? Do you have a question about local online marketing you'd like answered on the podcast? Would you like suggestions on how to improve your online marketing efforts? Contact Carma using this contact form.
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