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P.I.B.E.cast: Leveraging the Power of PURLs

Carma Spence's photo
Phoenix Internet Business Examiner

Using personalized URLs can increase the response rate
of your direct mail campaigns.

Episode #10: An Interview with David Zehala, Founder, Columbus Internet Marketing Association

Running Time: 13 mins 34 secs

How can you leverage the Internet to make your direct mail marketing campaign more effective? Try adding a personalized URL (PURL) to the mix. Today, I talk with David Zehala about how a Phoenix-based small business can implement a PURL campaign to grow their business.

What you'll learn in this podcast:

  • What is a PURL and how do I use it to grow my business?
  • What does a PURL campaign look like?
  • What kind of response rate can I expect from a PURL campaign?

Listen to Episode #10 of the P.I.B.E.cast via streaming audio

Download mp3

Resources Mentioned In this Podcast:

Coming next week: Ron Merek will talk about how to create effective landing pages..

The PIBEcast podcast features interviews with local Greater Phoenix Area businesses that are using online techniques to market their business or who help local businesses market online. In addition, the host, Carma Spence-Pothitt produces special episodes where she'll answer your questions about marketing your business on the Internet and provide quick website evaluations.
Would you like to be featured in this podcast? Do you help Phoenix-area businesses leverage the Internet to grow their business? Do you have a question about local online marketing you'd like answered on the podcast? Would you like suggestions on how to improve your online marketing efforts? Contact Carma using this contact form.


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, Phoenix Internet Business Examiner

Carma Spence-Pothitt has more than 20 years experience in marketing, public relations and publications management. She has spent the past 10 years applying much of what she knows to the world of the Internet. She helps authors, speakers, coaches and other expertise-based business owners develop...

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