Create Compelling Messages So You Are Chosen,
Not Merely Found
Episode #14: An Interview with Folks from DexKnows.com
Run Time: 11 mins, 37 sec
It is not enough to have your message out on the web and optimized to be found by members of your target market. Your message also much be compelling enough to convince who find it to choose your business over others they've found. In today's podcast, I talk with Jeremy Packer and Jennifer Heberlien, who are in charge of Internet training and product development for the Phoenix region at DexKnows.com.
What you'll learn in this podcast:
- How important is it for local businesses to establish compelling marketing messages when seeking to attract online customers?
- What is the process local businesses must go through to shape their marketing messages?
- What is the impact of a good message on return on investment?
Listen to Episode #14 of the P.I.B.E.cast via streaming audio
The PIBEcast podcast features interviews with local Greater Phoenix Area businesses that are using online techniques to market their business or who help local businesses market online. In addition, the host, Carma Spence-Pothitt produces special episodes where she'll answer your questions about marketing your business on the Internet and provide quick website evaluations.
Would you like to be featured in this podcast? Do you help Phoenix-area businesses leverage the Internet to grow their business? Do you have a question about local online marketing you'd like answered on the podcast? Would you like suggestions on how to improve your online marketing efforts? Contact Carma using this contact form.
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