Oz the Great and Powerful is proving itself deserving of its name, at least in terms of financial performance over the weekend ending Sunday, March 10, 2013.
Official box office numbers, according to Entertainment Weekly, show that Oz the Great and Powerful made $80.3 from 3,912 U.S. theaters during its first three days. This is the highest box office debut since the Hobbit’s $85.8 million weekend debut back in December, 2012.
Looking at individual days, Oz the Great and Powerful racked up $24.1 million on Friday; $33 million on Saturday; and $23.1 million on Sunday. The fantasy flick proved itself popular among all demographics, including families, singles, male, female, older, and younger viewers. This is welcome news to Disney and others who were initially concerned that the movie’s appeal- and hence its box office take- would be limited mainly to families.
Overseas, Oz the Great and Powerful has enjoyed equally positive opening weekend success. The movie’s box office tally shows $69.9 million from 46 different foreign markets during the past three days. This adds up to global earnings of $150.2 million- an impressive total for the movie’s first few days in existence.
Disney states that Oz the Great and Powerful cost $215 million to produce and with promotional and other costs factored in, the total outlay increases to an almost mystical but very real $300 million. As the above figures indicate, the movie has already covered about half of its cost in just three days. With generally positive reviews from critics and fans and momentum still going strong, Oz the Great and Powerful will have no problem turning a profit and once its cinema run is complete, it could easily rank among the highest box- office grossing Disney films of the past ten years.
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