Walt Disney’s “Oz: The Great and Powerful” is on track to have the biggest opening weekend for a 2013 film so far, after debuting on Friday with a strong $24.1 million. According to a March 9 report from Box Office Mojo, the Sam Raimi-directed “Oz” could earn over $74 million in its first three days – more than the entire domestic intake for last March’s major flop, “John Carter,” which was also released by Disney.
While its opening day is the highest for any film so far this year, and the fourth highest for the entire month of March, it doesn’t match the success that Tim Burton’s “Alice in Wonderland” had in 2010. That film had a $40.8 million debut and went on to earn $116 million in its first three days.
“Jack the Giant Slayer” will likely turn out to be the “John Carter” of 2013. After only earning a mere $27 million in the number one spot last weekend, the mythical adventure dropped 67 percent yesterday – earning only about $2.52 million. The film’s total is currently at $36.3 million, and analysts predict it will have a hard time getting to the $60 million mark.
The only other new wide release for the March 8-10 weekend, FilmDistrict’s “Dead Man Down,” came in third with an estimated $1.83 million. That’s only slightly better than last month’s Sylvester Stallone-starring “Bullet to the Head” ($1.74 million), but it’s worse than “Parker” ($2.15 million) and last year’s “Lockout” ($2.22 million) – both of which were also released by FilmDistrict. “Dead Man Down” is expected to earn just $5.5 million for the entire weekend, making it the latest dud of 2013.