Just imagine selling 40 billion of anything and you’ll understand the enormous milestone reached by Apple’s App Store as the company announced this stunning number of app downloads today.
2012: It was a very good year
Although 40 billion downloads on the App Store is pretty amazing in itself, what is even more stunning is that almost half of that amount was achieved in 2012 alone. The App Store launched in 2008 and offers more than 775,000 apps for download on the iPhone, iPad, and iPod Touch.
Apps normally start at $0.99 for iPhone and iTouch apps while iPad apps usually go for two to three times that amount.
Good for developers
Apple made a truckload of money on selling apps but the backbone of these apps, the developers, scored a pretty penny as well with $7 billion in revenue. If there was ever a win-win situation for software developers and Apple, the App Store seems to be it.
Keith Shepherd, co-founder of Imangi Studios who produces the popular iOS game Temple Run, sung praises for the App Store:
“We were simply looking to create a game that was fun and easy to play, but once it hit the App Store, the game took off. This past year, we saw more than 75 million downloads of Temple Run on iOS.”