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Outdoor retailing in Brevard County has been changed for ever

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Melbourne, Florida – December 4, 2013 – As Wednesday fast approached, I made my plans to attend the Grand Opening of the new Brevard County’s newest retail store, the Bass Pro Shop’s Stick Marsh Outpost. This store is named after the St. Johns Water Management Area’s 6,500-acre impoundment area known to most anglers as the Farm 13/Stick Marsh. The Stick Marsh is located along the east coast of central Florida in northwest Indian River County. This area is a great bass fishing location. Once can also catch shellcrackers, bluegills and crappies.

In order not to forget the grand opening, I had scheduled the event on Outlook on my work PC. At 3:00 PM as my work day ended, I got an alert that the grand opening celebration was just three hours away. I started to g et into grand opening mood. I arrived at home from work at 3:30 PM and got my camera gear ready to take loads of photos of the event and all the crazy outdoor waiting to get in. As the clock clicked down, I figured that being that I lived a short ten minutes from the Stick Marsh Outpost via I-95, I could leave at 5:30 and be there at 6:00 PM for the start of the grand opening celebration. Boy was I wrong on so many levels.

First of all, I did not realize that hoards of shopping who ventured out on Black Friday would return for Black Wednesday. I did not realize that some shoppers camped out in their car to be first in line. And I did not realize that I should have taken a vacation day at work just to get there in time to get in the front of the line.

As I exited I-95 at Palm Bay Road, the drive from exit ramp to the Stick Marsh Outpost parking lot was approximately ¾ of a mile through two stop lights. It took me almost one hour to travel that distance. As I reached the peak of the Palm Bay Road bridge over I-95, as far as I could see were vehicle lights along the north bound side of I-95 trying to exit onto Palm Bay Road. I arrived at the front of the Stick Marsh Outpost at 6:30 PM just in time for the ribbon to be cut. I could hear a roar from what I estimated at about 5,000 shoppers who were ready to charge inside.

When I finally worked my way along Bass Pro Drive, the traffic police kept moving all the cars along Executive Circle, a road that runs in from of the Stick Marsh Outpost and the Harley-Davidson dealer. As I muddled along cars were parked along both sides of the road in the grass and in any open space that you could safely park a car or truck. I kept driving along until I reached the end of Executive Circle. I found no place to park. My only choice was to turn left on Rivera NE Drive to Palm Bay Road and go home.

I never got to enjoy the grand opening because I could not find a place to park. Now some may question why I did not drive over to WalMart and walk back to the Stick Marsh Outpost. That is a fair question. By that time I had lost all enthusiasm and decided it was better to go back home and eat supper. Tomorrow will be another day and I plan to take advantage of the big Stick Marsh Outpost sale that will be going on until December 14th.

Regular Store Hours
Monday-Saturday 9:00AM-10:00PM
Sunday 10:00AM- 8:00PM

Holiday Store Hours
Christmas Eve - 9:00AM - 6:00PM
Day after Christmas - 9:00AM - 9:00PM
New Year's Eve - 9:00AM - 6:00PM
New Year's Day - 9:00AM - 6:00PM

The opening of the new Bass Pro Shop Stick Marsh Outpost in Palm Bay has changed the outdoor recreation retail shopping market place forever.

So until next time, be safe in the sun and have a great day in the great outdoors.



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