The Outdoor Retailer Winter Market will be taking over Salt Lake City next week and this year it starts one day earlier. Starting Wednesday, January 23, this outdoor gear extravaganza will have exhibitors, media, retailers, and buyers running amok in the Salt Palace to get the scoop on the latest to-be-released gear, apparel, accessories, textiles, and much more for those of us who love to play outside. The show goes on until Saturday, January 26.
OR attendees will have an opportunity to demo new gear and enter into contests and challenges at the All Mountain Demo at Solitude Mountain Resort the day before the show, Tuesday, January 22. Media and retailers can sign up for a Backcountry Tour with the UMA Guides.
Other events during the Outdoor Retailer show include Happy Hour at several different retailer booths each day in the afternoon, Yoga sessions, climbing in the Climbing Zone, keynote speakers in the SnowSports Zone, morning runs on day 1 and 2 with the Runner’s World crew, runway shows to display the latest fashions of the outdoors, and signings by inspiring athletes such as Conrad Anker, Dean Cummings, Chris Sharma and Jordan Romero.
Some of the featured events include The Avalaunch Pray for Snow Party presented by Talus Outdoor Technologies which will be at Club Elevate on Wednesday night. Avalaunch is a mobile, social and environmental campaign that celebrates and raises awareness for avalanche safety and environmental stewardship via live music, film and speakers. The launch and celebration of the Apa Sherpa Foundation at the Hilton will be on Friday night where guests will enjoy a dinner and the opportunity to hear from speakers that include Peter Hillary, Apa Sherpa, and Broughton Coburn. All proceeds from this event will be used to rebuild the Thame secondary school that was originally built by Sir Edmund Hillary in 1963.
Downtown Salt Lake will have quite the diverse crowd next week as Sundance attendees will be intermingled with the Outdoor Retailer attendees. Guaranteed there will be many of the outdoor industry with their backpacks full of energy bars and their hydration packs to help sustain them during the four days of outdoor gear madness.