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The Outdoor Industry Association and Outdoor Retailer made an announcement yesterday that they have chosen to stay in Salt Lake City until 2016. This announcement came after discussion of moving the expo to a different location that can better adapt to the growing market.
"Outdoor Retailer is grateful to be able to remain in Salt Lake City for the next three years," says Kenji Haroutunian, Nielsen Expo Outdoor Group vice president and OR show director. He made the announcement at the All Mountain Demo at Solitude Ski Resort, amid the greatest snow on earth that draws crowds and retailers year after year.
The Outdoor Retailer expo began hosting the show in Salt Lake City in 1996, and after discussions of a different venue, the board of directors from the Outdoor Industry Association unanimously agreed to keep the show in SLC. This decision comes after collaboration with the City of Salt Lake, and city leaders who came up with a creative solution to the lack of cabs and lodging for showgoers.
This tradeshow alone pours about $40 million dollars into Utah’s economy each year, so it was a significant decision that affected the state as well as the individual retailers involved with the market.
Although this news has bolstered the spirits of many, Haroutunian says, "Discussions about longer term solutions beyond 2016 are still ongoing with Salt Lake and other potential host cities," he continues, "We understand everyone is anxious for a longer-term decision, but making sure the show has a home that fits the needs of the industry is hugely important. The extension period will help us make sure we get it right."
Future dates for the outdoor industry tradeshow and demo events are available here.