In marketing and business, one of the first things learned is that a product must sell to a certain target audience. In some cases, that’s based on buying behavior, in others it can be a matter of brand preference. Sometimes, it can be based on demographics.
Demographics, a study based on population, can be a huge cause for dogs not to be adopted. In some cases, the market of their area is too saturated with animals.
This idea was brought up during Animal Planet’s show “Last Chance Highway” in which dogs from the south were brought to New England, where there is a higher demand for adopted animals.
Now it seems another rescue group is using the power of a different demographic market to help animals find loving homes.
The city of Las Vegas is based on temporary thrills, which is why it makes sense that so many animals are left behind when their owners run out of money.
Foreclosed Upon Pets International sweeps in to take these dogs from the streets and abandoned houses and finds them great homes – mostly in Canada, where the adoption fee of one of their dogs can be $500.
If you are interested in adopting a Vegas dog, please visit their website!