Oscar winners 2013: Most tweeted celebs (Video)

Oscar winners for 2013 were announced at the 85th Academy Awards held on Feb. 24, 2013 on ABC. Twitter, one of the top social networking sites, is always a buzz during Oscar time. Networked Insights, a leading provider of social media analytics technology, reported to Jolie du Pre, on Feb. 25, their analysis of the most tweeted celebs. The analysis was performed with SocialSense technology - the same marketing decisions platform used by advertisers, marketers, and entertainment companies to extract consumer insights and real-time trends from social data.

This year the award show was hosted by Seth MacFarlane. What is the analysis?

Oscars 2013 social activity

There were more than 8.9 million conversations about the Oscars on social media (red carpet + live telecast.)

Most discussed celebrities

(By number of tweets)

1. Jennifer Lawrence (681,291)
2. Anne Hathaway (473,037)
3. Seth MacFarlane (232,445)
4. Kristen Stewart (221,264)
5. Channing Tatum (209,024)
6. Ben Affleck (166,521)
7. Daniel Day-Lewis (157,499)
8. Charlize Theron (131,697)
9. Hugh Jackman (96,760)
10. Quentin Tarantino (93,052)

Largest conversation spikes

#1 - Michelle Obama announcing "Argo" as the Best Picture
#2 - Mark Wahlberg announcement of the tie for Best Sound Editing

Viewer reactions to Seth MacFarlane

(percentage of conversations on social media related to Seth during the Oscars)

1. Liked Seth's performance overall (20%)
2. Approved of his singing/dancing (18%)
3. Liked the sock puppet sketch (17%)
4. Disliked Seth's performance (13%)
5. Liked the "Boobs" song (12%)

Did you enjoy this article? Receive email alerts when new articles by Jolie are available. Just click on "Subscribe" above. Thanks!