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Oscar swag bag: Lupita Nyong'o, Jennifer Lawrence score gifts worth $85,000

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Oscar swag bag 2014 is here, and they are each worth over $85,000 according to a Feb. 27 Business Insider report. Win or lose, every Oscars 2014 nominee will head home with an Oscar swag bag full of more than 50 gifts ranging in price from under $10 to $16,000. Dubbed, the “Everyone Wins at the Oscars Nominee Gift Bag,” Distinctive Assets puts together the elite gift bag that boasts everything from “designer lollipops to luxurious trips to Las Vegas and Hawaii.”

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For Academy Award nominees like Lupita Nyong’o and Jennifer Lawrence, this year’s Oscar swag bag is the ultimate gift bag. “This year we had so many vendors approach the team at Distinctive Assets wanting to be a part of the gift bag. There are also several luxury items included which really boost up the value,” a Distinctive Assets spokesperson told the Business Insider.

According to CBS News, this year’s swag bags are twice the worth of last year's gifts. So what is the most expensive coveted item in the Oscar swag bag? A $16,000 voucher for a hair restoration procedure from Chicago surgeon William Yates, who uses robotic equipment known as Artas for the procedure. His goal is to “introduce the stars to the new technology,” NBC Chicago reports.

On the affordable side, Oscar nominees get to take home the $6.49 DrainWig device that prevents all the hair gained from the hair restoration procedures from clogging the shower drains.

The Oscars 2014 awards ceremony will be hosted by Ellen Degeneres, and air live on Mar. 2 on ABC at 8.30 p.m. ET.


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