Recently, Original Penguin hosted a launch party to celebrate its “Live For Now” collaboration with Pepsi at its Global Flagship Store in Soho. Guests enjoyed Leblon Cachaça cocktails and getting fun photos taken at the event’s photo booth. The capsule collection includes 23 pieces, which is comprised of t-shirts, polo shirts jackets, and swim trunks, all of which embrace the soccer player spirit and independence tied with street style. The two brands connected with street artists from around the world to create this collection: Hattie Stewart from the UK, Jaz and Ever from Argentina, Ricardo AKN of Brazil, Zosen of Spain, and Merijn Hos of The Netherlands.
Each of the pieces from the collection carries a vibrant, playful design and an appreciation for vivid colors. The pieces are both unique and wearable, perfect either for day-to-day wear or for a sporting event. The collection is available at all Original Penguin stores as well as select Bloomingdale’s stores and online at www.originalpenguin.com/livefornow while supplies last. Be sure to check it out!