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Oribe sues hair care partners for violating non-compete

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No stranger to controversy, Oribe Canales, celebrity hairstylist and co-owner of the hair care brand that touts his name, hit his business partners with a $500,000 lawsuit in Manhattan Civil Court on Monday for breach of contract as reported in the New York Post.

The Cuban born celebrity hairstylist, notable for his work on Linda Evangelista, Naomi Campbell and Tyra Banks, rose to fame in the ‘80s and suddenly crashed in 1993 after a NYFW cocaine-infused episode that involved pomade, makeup and models. After a stint in rehab Oribe’s hair artistry regained recognition, in part thanks to Jennifer Lopez, who had always dreamed of Canales coiffing her mane.

The New York mainstay took up residence and new salon ownership in Miami and increased his celebrity clientele to include Celine Dion, Gwyneth Paltrow and Penelope Cruz, among others. After decades of hard work, Oribe Hair Care was created, which according to the Post has experienced its own turmoil recently.

Canales alleges Tevya Finger and Daniel Kaner, additional owners of Oribe Hair Care, launched V76 and R+Co, competitive hair care brands that “violated non-compete and confidentiality clauses in their contracts” with Oribe. The lawsuit claims the “defendants have misappropriated confidential client lists,” and accuses Finger and Kaner of attempting to undercut Oribe because stores, such as Neiman Marcus that carried Oribe Hair Care exclusively, now sell V76 (and soon R+Co), “virtually identical brands for significantly less money.”

In the suit Oribe Canales questions “why consumers would spend more money for the same product,” a fact heard repeatedly throughout the hair care industry thanks to beauty product giants such as L’Oreal and Clairol that sell both professional hair care and general retail lines.

©Deirdre Haggerty, ALL RIGHTS RESERVED. No part of this article may be reproduced without prior written permission and consent from the author or Clarity Digital Group LLC, DBA Examiner.com.

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