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Organizational review: Senior Fitness Association

Gaining new clients, especially in this market is not an easy task. Finding a specific niche to fill can help alleviate some of the pains of finding new clients. One niche that needs to be filled is within the older adult arena. Baby boomers will begin to turn 65 in the near future, and will be looking for more holistic and natural ways to stay healthy. If you are interested in learning more about how to gear your marketing and training sessions to older adults, then look no further than the Senior Fitness Association (SFA).

The SFA is focused on senior fitness education and was founded in 1992 with the idea to support advancement in older adult fitness by providing educational programs, resources and professional certifications. As a testament to their devotion for older adult fitness, the SFA president, Janie Clark co-authored the “National Standards for Preparing Senior Fitness Instructors”. This was published in the Journal of Aging and Physical Activity. The SFA continued to work on evolving the publication until it became the “International Curriculum Guidelines for Preparing Physical Activity Instructors of Older Adults” which endorsed by the World Health Organization.”

As previously mentioned, in addition to their innovation in the field, they offer several resources to trainers which can help in attaining new clients in the older adult setting.  The SFA provides several educational programs that will not only help you better understand how to safely train an older adult but also how to structure your business and marketing to attract/retain older clients.  In addition they also offer older adult specific certifications in the area of group exercise training and individual personal training.  Completing these courses/certifications is a great way to broaden your career horizons and gain new clients. 

Overall the SFA is a great resource for learning more about creating a niche in the older adult fitness arena. For more information on the SFA, visit their website:




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