“Bet you can’t eat just one,” is the advertising slogan that became the hit marketing claim of Lays potato chips. But the salty snacks are not the only edibles that are found to be addicting.
In a new study by Connecticut College, researchers concluded that Oreos, the delicious cookies with the creamy centers, are not only as addicting as potato chips – the study claims Oreos were found to be as habit-forming as hard drugs like crack cocaine and heroin.
According to an Oct. 15, Fox News report, the student run study using rats as guinea pigs, found that rats that ate Oreos formed an association with the cookies equal to that of rats injected with cocaine or morphine. The researchers also found that eating the cookies “activated even more neurons in the rats’ brain 'pleasure centers' than the addictive drugs.”
The Connecticut College News reports that the study was the “brainchild" of Jamie Honohan, and that the neuroscience major was “interested in how the prevalence of high-fat and high-sugar foods in low-income neighborhoods contributed to the obesity epidemic.”
Honohan said that significant health hazards are often associated with taking illicit drugs but “high-fat/ high-sugar foods may present even more of a danger because of their accessibility and affordability,”
The research was led by Professor Joseph Schroeder who will present the study’s findings at next month’s Society for Neuroscience conference in San Diego, Ca.
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