Grape growers and winery owners took a break from overseeing vineyards, tasting rooms and bottling lines on Friday to attend the Oregon Wine Cluster Conference in Jacksonville that focused on the economics of the state's $3 billion wine industry.
Speaker after speaker presented information on growing lesser-known grapes to interested buyers, marketing bottles of wine beyond state boundaries and promoting Oregon as a quality producer of higher-priced wines.
The Southern Oregon Wine Institute at Umpqua Community College organized the conference.
This was the first time the biennial conference was held in Jacksonville and in conjunction with the Southern Oregon World of Wine Festival, a four-day series of events for wine consumers that concludes at tonight's Grand Tasting.
Read the complete story in the Medford Mail Tribune: http://www.mailtribune.com/apps/pbcs.dll/article?AID=/20130824/BIZ/308240301