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Optimum Salon Haircare brings Indian beauty secret to new products

East meets west in the latest haircare innovation from Optimum Salon Haircare. The new collection of haircare products is infused with legendary amla oil, which has long been an Indian beauty secret for luxurious hair. Celebrity stylist and Optimum Salon Haircare artistic style director, Johnny Wright, made his way to Atlanta's Westside Cultural Arts Center for the Legendary Style Soiree to introduce the new Amla Legend Rejuvenating Ritual product line.

Actress and Amla Legend Rejuvenating Ritual spokesperson,Tracee Ellis Ross, poses on the green carpet.
Optimum Salon Haircare Amla Legend Rejuvenating Ritual
Bratskeir Public Relations

The event was kicked off with haircare tips from Wright. He was joined by actress, Tracee Ellis Ross, who is the new spokesperson for the Amla Legend Rejuvenating Ritual product line. "It takes a lot for me to love a product; and I love this product for my natural curls", stated Ross as she raved about the new collection. She went on to share some of her own personal haircare tips and tricks. Among cocktails and hors d'oeuvres, guests were treated to one-on-one hair consultations. Product sampling stations also allowed guests to have a hands on experience with the new collection.

The Amla Legend Rejuvenating Ritual offers a unique experience for women seeking to add more moisture to their hair. It infuses hair with the rich moisture of amla oil without being too heavy for styling. Amla oil is derived from an Indian superfruit and has been used for centuries in India as a natural hair conditioner. Wright referred to the new collection as a "styling treatment", due to the conditioning properties of each product in the collection. He went on to add that use of the entire product line can undo the equivalent of two years of damage to the hair in just two weeks.

The Amla Legend Rejuvenating Ritual product line was created especially for women who want to add intense moisture to their hair without sacrificing styling options. The line includes Body Filler Hair Wash, Body Filler Hair Cream Conditioner, Lustrous Body Blow Dry Mousse, Damage Antidote Oil Moisturizer, Rejuvenating Oil, Enchanted Finish Hold and Polish Spray, Billion Hair Potion Hair and Scalp Serum, and Treasured Temple Edge Tamer. The line also includes Miraculous Black Oil Dull Defying Haircolor, a semi-permanent hair dye formulated without harsh ingredients .

Treat your hair to this beauty secret from the east. The new collection is now available in stores. Visit Optimum Salon Haircare to find Amla Legend Rejuvenating Ritual products in a store near you.

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