Howard Schultz, chairman, president and CEO of Starbucks has announced its “first-of-a-kind” collaboration to co-create a special blend of tea with media mogul Oprah Winfrey dubbed Teavana* Oprah Chai Tea.
The blend, which was personally developed by Lady O with the help of Teavana’s leading teaologist Naoko Tusunda, features a “bold” infusion of ginger, cinnamon, cloves and cardamon combined with loose black-leaf tea and roobinos.
In addition to selling the beverage in Starbucks and Teavana stores across the country as well as in Canada next month, Schultz stated that his company will make a donation to the Oprah Winfrey Leadership Academy Foundation for every product sold beginning April 29th.
Although most people associate Starbucks with coffee, tea has been part of the company’s heritage since 1971, when it was first founded as Starbucks Coffee, Tea & Spices. According to a report in Businessweek, “tea currently represents a $90 billion market worldwide, with Canadians alone consuming close to 9.7 billion cups annually, generating $500 million in sales.” In fact, 1 out of 10 beverages sold was a hot or iced tea drink, with Starbuck’s Chai Tea Latte listed as among the 5 top selling beverages in Canada in 2013.
This year, Starbucks is planning to integrate Teavana teas into more than 1,300 Canadian company retail establishments next month, beginning with Oprah Chai Tea.
*Teavana is a trademarked name.