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OPI announces first full-size neon lacquer launch

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Leader in the professional nail care industry, OPI, has done it again with the launch of their newest lacquer collection, Go Neon or Go Nude. The first full-size neon collection features six stunningly bright and colorful shades, accompanied by a special white base coat that instantly enhances neon color.

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The seven shades make up the first full-size permanent neon collection. Just in time for the warmer weather, Go Neon or Go Nude (also known as Neons by OPI) offer bright, summery shades that have arrived just in time, available in colors ranging from lemon-limes to electrical hot pinks.

“With hands and feet constantly on display during warmer months, wearing nail lacquer is a must,” Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP said. “I am a big fan of bright colors for summer, and Neons by OPI delivers a bold look that pairs perfectly with sun-kissed skin. To really make the neon shades pop, I recommend using Put a Coat On!, a new white base coat developed to be worn with bright lacquer hues to further enhance color.”

The shades in the collection are:

  • Life Gave Me Lemons – a citrusy lemon-lime shade
  • You are So Outta Lime! – a bright and colorful lime green
  • Juice Bar Hopping – an orangey tangerine cream
  • Hotter than You Pink – a gorgeous hot pink, the name speaks for itself
  • Push & Pur-Pull – a forceful, deep purple
  • Down to the Core-al – a flawless corral shade (and my personal favorite)
  • Put a Coat On! – a color-boosting base coat that will amp up any neon shade

“These six shades are the first full-size neons OPI has ever released,” Weiss-Fischmann added. “With large demand for new bright lacquers, this collection is a welcome addition to OPI’s permanent line.”

To make the launch even more exciting, Go Neon or Go Nude (also known as Neons by OPI) will be available in GelColor, which marks the launch of OPI’s very first collection of neon gel shades (for salon-use only), so you can get an awesome neon gel mani-pedi for long-lasting color before your trip to The Bahamas this summer.

“If you’re planning a summer vacation, try a GelColor manicure or pedicure,” Weiss-Fischmann advised. “Not only will your neon nails look fabulous, they’ll remain chip-free and flawless while you’re having fun in the sun.”

All of the polishes in the collection feature OPI’s exclusive ProWide™ Brush (of course) for an easy and ultimate application. Available in over 100 countries, you can find OPI polishes almost anywhere. The newest neon collection retails for $9 at professional salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, JCP Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com.

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