Venture capital firm OpenView Venture Partners, which specializes in providing technology companies with support, yesterday, October 30 released a content marketing focused e-book for both content marketing newcomers and authorities. Entitled It Takes a Content Factory: A Guide to Creating and Delivering the Content Your Company Needs to Attract and Retain Great Customers, the e-book offers steps for businesses to build their own content factories, which will help them generate and nurture leads, sell products and be viewed as experts in their industries.
“At OpenView, we understand the value of content marketing as a tool for getting more customers and building your brand,” said Kevin Cain, OpenView's Director of Content Strategy, in a press release. “We have been active content marketers since 2007 and have compiled the best practices we have learned into a go-to resource to help our portfolio companies build their own content marketing programs.”
It Takes a Content Factory includes information on:
- Developing a potent content strategy
- Putting together an adept content team
- Creating content that resonates with target audiences
- Maximizing existing content
- Nimbly handling conversions
- Measuring and managing content marketing
For advanced content marketers, OpenView's e-book includes advice on creating buyer personas, guidelines for content types that are the most effective at each stage of the buying journey, and editorial calendar and metrics dashboard templates.