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Open House: Lisa Hoffman Beauty on HSN, Trollbeads Day, Natori PJ Party

Three distinct fashion companies are throwing open their arms to long time and new customers alike via television, and in-store events.
Three distinct fashion companies are throwing open their arms to long time and new customers alike via television, and in-store events.
photos courtesy of pr companies.

New York in the summer is a slowly uncoiling stew of boredom. The days are longer and hotter, and and you need new activities to fill up those golden summer days- and any excuse to hoist a glass or shop.

On Thursday August 31st, Lisa Hoffman Beauty fans can celebrate gather in any air conditioned space with a television to show off the Kerala Ashok Garden collection on HSN. Beauty Report with Amy Morrison will be featuring the new fragrance which is powered by the Ashok Blossom of India. The fragrance jewelry, a necklace and bracelet featuring vintage dreamy purple glass and silver beads, have pendants filled with scent infused beads attached. Wearers can enjoy the romantic scent which nurtures inner strength and balance. Lyrical notes of Deep Violet, Ripe Pear, Velvety Apricot & Sheer Jasmine perfectly harmonize with the Ashok flower's spiritual essence while Musky Amber & Green-Floral Spice centers you with reflective calm.

Tune into this one night only preview and purchase the Kerala Ashok Garden Bracelet (which comes with a 2 oz bottle of Kerala Ashok Garden Eau de Parfum) for $59.99 or the Kerala Ashok Garden Fragrance Necklace ($39.99) ,tune into HSN for Beauty Report with Amy Morrison on Thursday August 31st, 8pm EST.

Trollbeads is having their first annual Trollbeads day on August 1st! If you're not familiar with the Brand from Copenhage, they were founded in 1976 and were the originators of the bead-on-bracelet tradition. The brand offers an assortment of jewelry pieces including beads, bracelets, necklaces, earrings, rings and accessories. Their collection is inspired by mythology, astrology, fairytales, fauna, flora, cultural diversity and the familiar things of everyday life. On August 1st, 2014 they're are going to unveil the top secret sterling silver Trollbead Day bead globally, and there will be events around the world to celebrate. Loyal customers, who await the release of each new bead and jewelry item, will be able to purchase the bead at select retailers for $68. Fans of the brand are also welcome to share stories about how they began their 'Trollbeads Journey' and lucky winners will be competing for an exclusive Trollbeads tshirt or to win the new bead!

The iconic Macy’s Herald Square flagship location will have prizes and Trollbeads cookies at theTrollbeads counter located on the retailers’ main floor from 11 AM – 7 PM. The Trollbeads street team will hand out scratch-off cards outside Macy’s from 12 PM – 4 PM, while supplies last. Each Trollbeads scratch off card is redeemable for a prize of either a complimentary unique glass bead valued at $43 or a complimentary sterling silver bracelet including a clasp valued at $72. The mystery bead will first be revealed on Facebook ( when the clock strikes 12 AM and later in-store at 10 AM.

Be at Trollbeads NYC 1016 Avenue of the Americas, New York, NY 10018 (212.302.0289) OR Macy’s Herald Square, 151 West 34th Street New York, NY 10001 (212.695.4400) for refreshments, candy andTrollbeads cookies from 10 AM - 7 PM.

Josi Natori, the legendary lingerie designer, is having a Pajama Party at her newly revamped NYC boutique on August 5th. The boutique will feature the Josie by Natori line, which is a multi-cultural, multi-faceted and multi-hued expressive collection that consists of mix and match lingerie, sleepwear, accessories, and home in bold patterns, vibrant colors. Also on offer will be the new JOSIE fragrance collection.

The Pajama Party will feature lessons in origami, 'style' fortune' cookies, and an interactive phot booth- perfect for sharing your Natori memories on social media.During the event, attendees will have the chance to win a $500 gift card to the boutique by sharing photos on Instagram using #JosiePJParty and @NatoriCompany.

The Natori boutique is located at 253 Elizabeth St (between Houston and Prince) and is open Monday through Saturday from 11 AM to 7 PM, and Sunday from 12 PM to 6 PM. The store phone number is 646.684.4934 and the website is, RSVP to

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