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Onward Reserve; taking menswear shopping to a whole new level

Onward Reserve in Athens, GA.
Onward Reserve in Athens, GA.

We never really think to much about mens' fashion. Men just wear basic blue jeans, tee shirts and button ups right? So wrong! Mens' fashion is much more than your basic elements just like women's fashion, and it's time to shop for stylish trendy clothing in a place that's more than a mass retailer.

Enter Onward Reserve, a new style of store where you can enter to purchase a pair of pants and exit with a whole new outfit, that provides a serene and relaxing environment to optimize your shopping experience. Shopping shouldn't be a chore and Onward Reserve makes you feel like you're sitting in your own living room, shopping at your own leisure. With two brick and mortar locations in Atlanta and Athens, GA, Onward Reserve will also be opening up its third location this summer in Charlotte, NC.

Started by T.J. Callaway and Will Watts in 2012, the duo's goal was to provide consumers with the best in established lifestyle brands as well as up and coming collections. Designers and international brands include: Barbour, Peter Millar, 7 For All Mankind, Vilebrequin and others; however, they pride themselves in their unique finds from brands like Smathers & Branson, Fulton & Roark, Martin Dingman and Token & Icon. The clothes are trendy, versatile and completely wearable from the blue collar man to the high end executive.

Not just an all exclusive mens' store, Onward Reserve also offers gifts for women, lifestyle items like grooming, candles and home goods and even collegiate gear from your favorite school. Another great feature that you can find on the Onward Reserve site is 'The Gazette' an online blog/magazine that features product reviews, behind the brands information, fashion advice, a sports section and even a section dedicated to food and drink.

For more information about Onward Reserve please visit their website at

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All written work and pictures unless otherwise stated are property of Christia M. Torres and may not be used without permission.

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