The usage of social networking websites and smartphones have fueled the popularity of online videos. According to a new survey published Thursday by the Pew Internet and American Life Project (PIALP) revealed that American internet users makeup 31 percent of those who watched or posted videos online.
The national survey-conducted by telephone-results also detailed what sort of videos users were watching on popular video streaming websites like YouTube or Vimeo. The three predominant genres most often sought after are the following: comedy, education and how to.
A fourth genre also getting plenty of attention from the masses online were music videos. Typically the factors identified for this sample of users involved with online video were between the ages of 18 to 29 with a college education. In addition, had a household income of $75,0000.
"Younger adult internet users are twice as likely to post and share videos online than their older counterparts. Fully 41% of 18-29 year-old internet users and 36% of 30-49 year-old internet users post or share videos online, compared with 18% of internet users age 50 and older,’’ according to PIALP.
Another metric where activity grew is the percent of adults who watched and downloaded videos grew from 69 percent to almost 80 percent four years later. Furthermore, these were additional trends identified as a result of the survey:
“Watch videos on a video-sharing site like YouTube or Vimeo —72% of adult internet users have done this.”
“Watch videos online, including on social network sites or using mobile apps—56% of adult internet users have done this.”
“Download video files onto a computer or cell phone so they can play them at any time they want—36% of adult internet users have done this.”
Video websites like YouTube have come a long way and have been transformational tool in its use or application. It has become a driving force for online videos and proved to be an instrumental tool for citizen journalism-not to mention housing some important footage during natural disasters.
Possibly the statistic responsible from this exponential growth of online videos is social networking. It has been the engine powering this adoption for uploading video content. It is estimated that 72 percent of adults use a social media website and who will also post it on their preferred social network.
The sample size of the survey was 1003 adults conducted by the Princeton Survey Research Associates International. It was completed between July 25 to 28, 2013. The margin of error was plus or minus 3.6 percent.