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Online casinos are going to mobile

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Americans spend on average 2 hours and 38 minutes glued to their smartphones and tablets, according to Flurry Analytics. Only 31 minutes are used to browse the web. When it comes to mobile, 80 percent of a user’s time is spent on apps.

Mobile Presence

It's no surprise that many online casinos are establishing a mobile presence because smartphones and tablets are becoming accessible to more people. Additionally, these devices are growing in functionality and sophistication, which facilitates money transactions such as online roulette or baccarat.

One of the fastest growing industries in the world is the mobile gambling market. Many bettors are playing games from their mobile devices. The success of a mobile casino is largely dependent on software, brand name, and reputation.

Evolving Norms

Traditional operators are recognizing that players are increasingly using mobile for gaming. In May, the World Series of Poker (WSOP) changed its rules to allow participants to play online while playing the 2014 WSOP main event.

Last year, U.S. consumers spent nearly $37 billion on retail purchases from mobile, according to eMarketer. By 2016, consumers are expected to make almost $87 billion in mobile purchases. That figure represents more than one-quarter of all e-commerce sales.

Optimized User Experience

For online casinos, it's becoming a necessity to optimize their mobile portals to continue to provide a good user experience. That means making content shorter. Calls to action (i.e., conversion) will need to be simpler so users can play the app or game through an easy process.

Mobile is different from laptops and desktops. Device screens are smaller, and these gadgets are not designed for word processing, spreadsheets, faxing, or printing. It’s meant for apps, gaming, social, communication, and quick browsing.

According to a 2013 study by digital marketing firm EPiServer, 35 percent of businesses plant o place the majority of their resources into new mobile strategies. Additionally, 40 percent of respondents said that mobile commerce made up between 20 and 40 percent of sales.