Are you an author trying to sell a book? Or a business owner trying to sell another type of product or service? Either way, online articles are a fantastic way to reach more new customers—all around the world!—than you ever could have imagined before.
Many people, particularly small business owners, find that “word of mouth” is the best form of advertising for them. This may well be true. When people hear good things about a company from someone they know and trust, they are more apt to trust that company upfront and check it out for themselves.
The only issue with traditional word of mouth is that sometimes things get lost in translation along the way. Many of us can relate to this by remembering a game we played as children. A dozen or more people sit in a circle together, and a phrase is whispered into the ear of the first person who then whispers it to the next, who then whispers it to the next … and so and on, and so forth. By the time the last person hears the phrase and repeats it out loud for all to hear, it has a completely different context than it did when the first person heard it. That’s the problem with verbal word of mouth. It can spread like wildfire, yes … but sometimes the message is distorted along the way.
Online articles, on the other hand, are a written form of “word of mouth” which means the original message remains intact. The idea is to post a “keyword-rich” article—a 500-word essay that contains the phrases your customers type into search engines when they are looking for your products and/or services—to a high-ranking publication like Examiner.com. Sprinkling relevant key words throughout the article allows it to be found more easily via search engines like Google and Yahoo. And the “share” button at the bottom of the article enables readers to share it with others via email and social media websites like Facebook, Twitter, and LinkedIn. Imagine that! Imagine how many people are currently using Facebook, Twitter, and LinkedIn alone—never mind all the other social media sites that are out there in this day and age. Imagine how quickly a message can be spread to so many others with the simple click of a share button! As the title of this article states: online articles are like word of mouth advertising on steroids!
The more online articles being posted on a regular basis, the more momentum is built via online word of mouth. Not only can these articles help to attract more new customers over time, they can also help to improve the search engine ranking for one’s website or blog as discussed in this related article: Blogging for SEO: A Cost Effective, Unintrusive Form of Advertising.
Not enough time in the day to write your own articles? Polished Publishing Group (PPG), based out of Calgary, Alberta, has a team of qualified online writers who can help. Just provide us with a topic (i.e. Online Articles Are “Word of Mouth Advertising” on Steroids!) and a few related key words for that topic (i.e. word of mouth advertising, word of mouth is the best form of advertising, online articles) and we’ll do the rest. Contact us for more details.
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