As I have pointed out in several other articles, social media is huge right now. See the picture at the top of the page to get just a general idea of how many social networks are out there. In order for an e-company, or a face-to-face company that also relies on the internet, to stay up-to-date and possibly increase their reach, staying up-to-date with social networking is essential. How is this done? Usually this is accomplished by the addition of two social media features. The first of these features enables social logins, which allow customers to sign up and/or sign in using their social network account. Business-to-business companies, such as OneAll, provide the ability to offer social logins. OneAll has this to say about offering social logins: “Increase your registration rate by allowing your users to login with their social network account”. There are other benefits to be had by adding this first social media feature and I will talk about one of these in the next paragraph, but for now let me reveal the second social media feature that is needed. A company’s website needs buttons that allow the customer to share products/purchases on his or her social network. OneAll provides this too and I shall talk about the benefits of adding this feature to your company website as well. I will also discuss what else OneAll offers. OneAll provides companies with two very important social media features, without which the companies cannot hope to stay up-to-date and CEO and founder Claude Schlesser will keep your site up-to-date by incorporating over twenty social networks.
First of all, OneAll will “Increase your registration rate by allowing your users to login with their social network account”. It is becoming increasingly common for companies to allow someone to create an account or log in to an account by using a social network. Allowing someone to click one button and sign up (for an account, a newsletter, or whatever the case may be) or sign in through Facebook is the most common manifestation of this. Groupon is known for allowing customers to do this and customers love it, because it saves them quite a few steps, because they need only click one (or sometimes two) button(s) and should the person already be logged into his or her social network account no other steps are necessary to create an account or log in (except possibly clicking another button in a pop-up window). Another benefit of using this social network feature (allowing social logins) is that it lets you obtain tons of information about your customer—way beyond the standard name and address.
The second social media feature involves equipping your website with buttons that people to share/chat about a company’s products/a purchase made there. The benefits of adding this social media feature are pretty easy to see. “Drive word-of-mouth traffic to your site by allowing users to share comments, purchases and other activities”. Groupon, for example, incorporates this second social media feature into its’ website by having Facebook share buttons by all of their products and by inviting the customer to post a purchase on his or her Facebook Timeline.
Adding these two social media features to your website will help keep the site up-to-date and keep you connected to the world of social networking. If you are well enough versed in the world of APIs—API means application programming interface and refers to how computer programs communicate with one another—you could actually connect your site to some of the social networks yourself. So why chose OneAll? Because, CEO and founder Claude Schlesser invented a plugin that will connect your site over twenty social networks. There are other advantages to choosing OneAll, but if you do choose it you can let Schlesser, who has over twenty years IT experience, do all the leg work involved with staying up-to-date with social networks.
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