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One more reason why Vail Resorts is the top Colorado resort company

Vail Resorts employees working to restore the ecosystem destroyed by the 2002 Hayman Wildfire.
Vail Resorts employees working to restore the ecosystem destroyed by the 2002 Hayman Wildfire.Vail Resorts, Colo.

Every time I read about Vail Resorts it seems they have added something new to their sustainability line-up. That's one of the reasons why they rank as "tops" on my list as one of the most environmentally progressive resort companies.

I'm am always keen to find out about their sustainability goals such as a the "Target 10%" program which aims to significantly reduce the company's energy consumption with a stated goal of a 10 percent reduction by the end of 2010. One of the ways they are pursuing that goal is with energy alternatives like the environmental team at Vail Resort installing 42 solar panels on the roof of Bailey's restaurant during the summer of 2009, creating 8.4 kilowatts in energy.

Vail Resorts maintains that they uphold a high code of environmental stewardship. With a company-wide commitment to natural resource conservation, waste minimization and environmental best practices that is an "evergreen" management policy employed throughout their ski resorts, lodging properties to the retail outlets.

So besides the well-maintained and thrilling adventurous activities and relaxing holidays one can have at their resorts it's good to know that environmental stewardship goes hand-in-hand with running their resort operations.

All that information is great, which is why the public needs to know bout it. And now we all have a chance to be more informed with the July 2010 launch of their new Web site VailResortsEcho.com. The new "Echo" Web site provides an opportunity for guests to become more engaged and educated on the ongoing sustainable efforts of Vail Resorts. When you bring up the "Echo" Web site on your screen you will notice three tabs at the top which designates the programs on how Vail Resorts operates within their natural environment detailing their mission to care for and preserve natural resources.

Easy to read as well as telling a story visually with the use of graphics and pictures "Echo" is a great tool for potential guests and repeat guests to see what happens beyond the impact of their visit. Guests are an important component of the whole environmental mission and VailResortsEcho.com will integrate guests into the total picture by keeping them informed and involved.

The 3 facets of "Echo" are:

ENVIRONMENTAL STEWARDSHIP

CHARITABLE GIVING
EMPLOYEE VOLUNTEERISM

Within each category the Web site offers related subtopics. For instance, ENVIRONMENTAL STEWARDSHIP encompasses "Our Forests, "Our Company" and "In Our Resorts" as subtopics.

CHARITABLE GIVING subtopics encompasses "Our Community Partners" and "How We Give." While the EMPLOYEE VOLUNTEERISM subtopic tab features "Employees in Action and Employees In Our Community."

In fact August 7th, 2010 is Vail Resorts Echo Volunteer Day. "The company is expecting hundreds if not thousands of our employees in Colorado and elsewhere to volunteer with local nonprofits and environmental organizations on August 7th, 2010," said Amy Kemp, of Vail Resorts Corporate Communications.

This company-wide volunteer day includes all facilities across the United States and abroad from Colorado to St. Lucia to Santa Fe. Some of the Colorado activities planned are:

Corporate:
Trail building the new Box o' Rox Trail. William Frederick Hayden Park on Green Mountain.

Eagle County:
Trail and habitat restoration at the Gore Creek and Deluge Lake Trails. Located in East Vail.

Summit County:
Trail and habitat restoration on the Incline Trail. Located behind the Keystone Conference Center.

Aspen/Roaring Fork Valley:
Trail restoration on the American Lake Trail. Located outside of Aspen at Ashcroft.

Once and awhile you have to applaud a company's efforts for going beyond the bottom line and looking towards a future that can be significantly "evergreen" for all involved. That's what I like about Vail Resorts. They know how to make a buck and they know how to "pay it forward."

.............

REVIEW THE WEB SITE FOR A COMPLETE LOOK AT
WWW.VAILRESORTSECHO.COM

COLORADO VAIL RESORT MOUNTAIN AND LODGING PROPERTIES ARE:

  • BEAVER CREEK
  • BRECKENRIDGE
  • KEYSTONE
  • VAIL


FOR A COMPLETE LINE UP OF LODGING PROPERTIES AND FACILITIES GO TO THEIR WEB SITE: WWW.VAILRESORTS.COM

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