On Sept. 9, 2013, Sony Pictures Entertainment's TriStar Pictures announced that it is releasing "One Direction: This Is Us – Extended Fan Cut" on Sept. 13, 2013. The new version of the movie will have 20 minutes of additional footage.
Sony Pictures chairman of worldwide marketing and distribution Jeff Blake commented in a press release: "We're overwhelmed by the response to the film, so we're thrilled to be able to release this extended cut of the film for One Direction fans. Followers can reach out on Twitter @1DThisIsUs with the songs they'd like to hear in the film – and go to the theater on Friday to see and hear which songs make the cut."
"One Direction: This Is Us" (a 3-D documentary directed by Morgan Spurlock) was released in the the U.K. on Aug. 29,2013, and in U.S. and Canada on Aug. 30, 2013. (The movie's release date in other countries may vary.) "One Direction: This Is Us" chronicles One Direction's rapid rise to fame and fortune, from being created on "The X Factor" U.K. in 2010 to becoming the biggest-selling worldwide act from "The X Factor" by 2012 to having a sold-out world tour again in 2013.
As previously reported, "One Direction: This Is Us" is the highest-grossing documentary of 2013. As of Sept. 10, 2013, the movie has made an estimated $24 million in ticket sales in the U.S. and Canada, according to Box Office Mojo. So far, worldwide tickets sales for the movie currently total $50 million, according to Sony Pictures.
Meanwhile, critics' reviews of the movie have been mixed-to-positive, with most of the critics saying that "One Direction: This Is Us" has enjoyable moments and makes good use of 3-D visuals in the concert scenes, but overall the movie is bland and predictable. Most of the critics are saying the behind-the-scenes footage is better than the concert footage. On the website Rotten Tomatoes (which compiles movie reviews from critics), "One Direction: This Is Us" has gotten a 66 percent approval rating from movie critics.