A slew of One Direction novelty merchandise items that go on sale in September 2012 have now been revealed.
The Wish Factory has released photos of the One Direction novelty items that it will be selling, including key chains, dog tags, earrings, wristbands, dioramas and more. The company says that most of the items will be priced at $5 to $15 each in the United States. The Wish Factory also announced in a press release that the company "will also be producing a collection of 1D licensed products for the company's exclusive Pop Grrl brand, featuring hip and trendy fashion-forward must haves for girls' everyday self expression."
As previously reported, Global Merchandising Services (which represents One Direction worldwide) has inked licensing deals with several companies for One Direction merchandise items.
They include:
Accessory Innovations (bags/backpacks)
Browntrout Publishers (calendars)
First Act (musical instruments)
Hasbro (master toys)
I Star (plush, light-up toys)
Jazwares (electronics)
LF USA (sleepwear in U.S.)
LaMour (sleepwear in Canada)
Jay Franco (bedding products in U.S.)
Revolution (bedding products in Canada)
MZ Berger (watches, clocks)
Sky High (stationery)
Trends International (posters)
Wish Factory (novelties)
Global Merchandising Services USA president Tracy Stone commented in a statement about the Wish Factory licensing deal for One Direction: "We know that The Wish Factory's product line will be a great fit for the 1D fan and we are thrilled to be working with them. We look forward to a long and successful partnership."
The Wish Factory president Scott Bachrach added: "We're so excited to be partnered with Global Merchandising Services on a collection of 1D licensed products, which consumers are craving. Since the debut of their first album, 1D has been the hottest and most popular boy band in the music business and we consider ourselves very fortunate to be associated with such a popular and talented young band."
One Direction has become the biggest global act to emerge from "The X Factor." The group's first album, "Up All Night," has been a No. 1 hit in several countries, and One Direction's headlining tours have sold out. One Direction (which came in third place on "The X Factor" U.K. in 2010), is making most of its millions not through music sales but through merchandising and touring.
Hasbro is selling One Direction dolls and children's games in the U.S., while Jazwares has announced that the One Direction electronics will include headphones, clocks, stereos and karaoke machines.
HarperCollins has a deal to sell official One Direction books, including calendars. One Direction's 2012 calendar was the the top-selling calendar on Amazon.co.uk in 2011. One Direction's 2013 calendar is also expected to be a bestseller.
In 2011, One Direction teamed up with Nokia to sell phones in the U.K. with exclusive One Direction ringtones and screensavers.
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