Fathead, a company that specializes in wall graphics, is now selling 10 images of One Direction, including individual life-size, die-cut wall graphics of One Direction members Harry Styles, Niall Horan, Zayn Malik, Liam Payne and Louis Tomlinson. Also available are three 6 ft x 4 ft murals of the group, including one huge, life-size, die-cut REAL.BIG wall graphic and one Fathead Junior die-cut wall graphic. The items are available exclusively at Fathead.com.
Global Merchandising USA president Tracy Stone commented in a press release: "Fathead's product line will be a great fit for the One Direction fan and we are thrilled to be working with them. We look forward to a long and successful partnership."
Fathead chief marketing officer Joanna Cline added, "Over the past year we have received more requests for One Direction than any other images we do not currently carry. We pride ourselves on listening to our very passionate customers and are thrilled to make this partnership happen. Now fans across the globe can now take 1D home with them!"
According to Fathead, "The One Direction REAL.BIG. Fathead wall graphics are high definition images made of durable, high-grade vinyl that is tear and fade resistant. Fatheads are removable, reusable and designed with a special adhesive backing that enables them to be moved from wall to wall with no damage to the surface. Along with the stunning main image, each Fathead comes with additional decals for even more 1D decor options. Fathead cutouts, including weatherproof ground graphics are the perfect solution to decorating rooms where nails, tack and tape are an inconvenience."
One Direction came in third place on "The X Factor" U.K. in 2010, and has since become the biggest-selling global act to emerge from "The X Factor." The group has had No. 1 hits in several countries but makes most of its millions not through music sales but through touring and merchandise sales. A plethora of One Direction-branded merchandise is for sale, including clothing, accessories, books, posters, electronics, toys and appliances.
As previously reported, Global Merchandising Services (which represents One Direction worldwide) has inked licensing deals with several companies for One Direction merchandise items.
They include:
- Accessory Innovations (bags/backpacks)
- Browntrout Publishers (calendars)
- First Act (musical instruments)
- Hasbro (master toys)
- I Star (plush, light-up toys)
- Jazwares (electronics)
- LF USA (sleepwear in U.S.)
- LaMour (sleepwear in Canada)
- Jay Franco (bedding products in U.S.)
- Revolution (bedding products in Canada)
- MZ Berger (watches, clocks)
- Sky High (stationery)
- Trends International (posters)
- Wish Factory (novelties)
- MusicSkins/Zing Revolution (vinyl skins for electronic devices)
- Brush Buddies (toothbrushes)
One Direction is also planning a to launch a fragrance for females. The fragrance is expected to go on sale sometime in 2013.
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