An extended cut of One Direction's documentary/concert film "One Direction: This Is Us" hits theaters today. Four new songs and 20 minutes of new footage will delight moviegoers and fans of the pop sensation alike. The 'Extended Fan Cut' adds to the film that follows the boys from their start on X-Factor to their concert at London's O2 Arena.
Jeff Blake, the Chairman of Worldwide Marketing and Distribution for Sony Pictures, commented on the new edit of the film. "We're overwhelmed by the response to the film, so we're thrilled to be able to release this extended cut of the film for One Direction fans," Blake said.
However, the box office results have been rather underwhelming for "One Direction: This Is Us." The film has only taken in $29 million domestically in two weeks of release, and $50 million on a global scale. After taking the top box office spot its opening weekend, it dropped to sixth place with a weekend gross of just over $4 million last weekend. The film was uprooted by the Vin Diesel vehicle "Riddick", as well as entries enjoying their fourth and fifth weeks on the chart("Lee Daniels' The Butler" and the R-rated comedy "We're the Millers", respectively).
Releasing a new cut of a film after only two weeks of release feels like a last-ditch effort by Sony Pictures to try and drum up interest. The Morgan Spurlock-directed "One Direction: This Is Us" is trying to duplicate the success that Paramount Pictures had with the Justin Bieber concert film "Justin Bieber: Never Say Never." But with a domestic gross of $73 million at the box office, it certainly seems that One Direction may be no match for Bieber Fever.
Will the "One Direction: This Is Us-Extended Fan Cut" prove to be more than just a mouthful? Only time(and the weekend box office numbers) will tell.