There are several variables which affect the relevance of a pair of heels. Take, for example, terrain. While you may look sexy strutting down Fifth Avenue in a pair of five inch stilettos sans upper, hobbling along the cobblestone streets of the Meatpacking district in the same shoes will only make you look like a hot mess (sorry, ladies: it's the truth). The next is the fickle nature of the fashion industry. A nice sturdy wedge may be all the rage one day, only to be dubbed weighty and clunky just three months later. decide to move onto the next thing. Finally, there is time of day; the shoes you wear to cocktails are not always appropriate to wear to the office. Sandy Saccullo, founder of One Clique, has revolutionized the shoe industry by creating a way for a single pair of shoes to adapt the challenges of each of the above situations.
The question that prompted Sandy to embark on this project is simple: why isn't there a shoe with an interchangeable heel? She had never worked in fashion before, but her unique idea sparked the interest of several shoe industry heavy hitters who encouraged her to take the idea and run with it. After much research, she discovered that there have in fact been attempts to create such a product; however, those which did succeed merely allowed the shoe to switch between a low heel to a high heel. One Clique's concept is much more sophisticated, offering 210 possible combinations styles and heights. And they are completely affordable: each piece is sold a la carte, with an upper averaging around $39.99 and a heel going for about $19.99. One upper and two heels will run you just $69.99, and the entire collection costs just $800. Come December (Cyber Monday, to be specific), shoppers will be able to mix and match styles on the website to create their own personalized pair of shoes.
The concept behind One Clique is, as Sandy says, very "real girl". Through their partnership with the Kind Campaign, they promote compassion and foster support among the female community. They are also running a contest on their website which encourages girls to tap into their inner designer. The contest, which will run until September 3rd, allows girls to create their own shoes by combining illustrations from the December launch collection. The contestant with the most votes will win a trip to NYC to be a part of the One Clique launch, as well as a photo shoot with celebrity "Sole Sisters" (whose identities are yet to be revealed.) Girls aged 16+ can enter by simply liking One Clique's Facebook page and voting on another girl's design. All information regarding the official rules can be found at http://oneclique.com/.