In what is being described as the most radical change in golf ball design and technology in 30 years, OnCore has done with the golf ball what Callaway did with the Big Bertha driver as it brings the materials of construction to an entirely new level.
The permitting of “rigid” core balls will allow manufacturers to incorporate materials and designs that can be better tailored to a variety of differing skill sets. OnCore has already filed for patents covering a broad suite of these new designs and plans to bring them out in 2014.
Bret Blakely and Steve Coulton developed OnCore Golf in Buffalo, NY, in 2010. After developing the company they went on to win honorable mention for best presentation at the Smart Start Venture Forum, were listed as one of the top five companies to look out for at the 2013 PGA Show (the first they ever exhibited in) and were rated one of the hottest products in the USA Today special Master's Edition.
It was on Oct. 15 when the USGA notified OnCore Golf that "Golf balls with rigid cores whose core diameters do not exceed 0.9 inches, such as the OnCore Evo Ball, will be permitted exceptions to the "traditional and customary form and make" requirement in Rule 1 of Appendix III."
As a result of this new interpretation, OnCore's EVO ball was tested and found to be conforming to the Rules of Golf. The EVO ball will appear on the list of conforming equipment, which will be updated on Nov. 6.
Industry leaders have described the introduction of a hollow metal core as "a milestone in the history of golf and for the golf ball in particular". The golf ball community now has the ability to consider and incorporate an entirely new approach to golf ball construction - leading to a wider variety of golf balls that can be tailored for players of all skill levels while remaining true to the Rules of Golf.
"We are thrilled with the USGA's determination that rigid cores such as the OnCore hollow metal-core, will be permissible in designing the golf balls of the future. We have had an enthusiastic reaction to our ball from players of all skill levels. Our objective has always been to help golfers have a better experience and get more enjoyment from the game," said Blakely, OnCore's President. "We expect that OnCore's products and technology, which are exclusively secured by three U.S. patents, will soon become the trendsetters in the industry."
For more details, visit www.oncoregolf.com.