New Year's Eve may be over, but we are still thinking about the incredible opportunity we had of being VIP guests of Nivea, one of the lead sponsors for New Year’s Eve in Times Square, last night on Dec. 31 into the early hours of today Jan. 1, 2014!
On Monday, the day before New Year's Eve, we had an exclusive viewing of the Waterford Crystal Ball from the top of the Times building. Did you know the first Times Square ball drop was in 1907? Later in the evening, Nivea provided their VIP guests with a three-course dinner at Hell’s Kitchen hot spot 44 ½. Guests chose from options like the roasted vegetable risotto, pistachio crusted salmon, and filet mignon. It was the perfect way to get us even more excited about the events to come.
On New Year's Eve, Nivea hosted the official Times Square 2014 celebration at the Hard Rock Café in the heart of Times Square. This year’s theme was The Great Gatsby. The champagne was flowing and there was certainly a 1920’s feel. As VIP guests, we were escorted to the Nivea stage at 9:00pm in preparation for the Blondie and Macklemore performances. Allison Hagendorf was also on the Nivea stage hosting live for the Dick Clark's New Years Rockin’ Eve show.
The crowd grew in excitement when the man of the hour, Ryan Seacrest, took to the stage to announce Blondie. Blondie lead singer Deborah Harry looked amazing as ever as she started to perform “Call Me” - arguably the band’s biggest hit. Over the next hour, we were entertained by live video messages from astronauts who were ringing in the New Year orbiting Earth! In addition, the Times Square crowd got a little kissing practice with help from Nivea experts. Practice makes perfect, right? Up next was Macklemore and Ryan Lewis’ performance, which was electrifying to say the least. The duo spoke to Ryan before taking the stage remembering how just one year ago, they were an underground rap group and were now performing in Times Square. The highlight of their set was when Macklemore dove into the first few rows and crowd surfed his way back to the stage.
We were escorted back to the Hard Rock around 10:30pm where we enjoyed a full buffet (and more champagne). At about 20 minutes to midnight, guests were ushered into the street where we were able to catch the last bit of Miley Cyrus’ performance of Wrecking Ball. Looking high up at the ball, we remembered how big it seemed the day before when we up close. At the stroke of midnight, couples were kissing, crowds were dancing, and confetti fell from the sky as Frank Sinatra’s “New York, New York” played in the background.
Once the excitement of the ball drop was over, Nivea kept the party going with a surprise special performance by Gavin Degraw, who took the Hard Rock main stage shortly after 12:30am. He sang hits like “I Don’t Want to Be” and “Best I Ever Had”.
Needless to say our Times Square New Year's Eve was a night to remember and we thank Nivea for allowing us to share the experience with them.
Another event that Nivea hosted this fall was a beauty and fashion celebration, where guests enjoyed a delicious meal by Chef Luis Bollo at Salina and experienced the unveiling of Rebecca Minkoff’s fall-inspired NIVEA “Style, Uncapped” exclusive design.
Angeli Kakade contributed reporting.