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On the scene: Kendrick Lamar rocks the Maxim x Talent Resources Sports bash

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On Saturday Feb. 1, celebs blitzed the red carpet at New York Cities Espace for Maxim Magazine’s annual Super bowl party. The ski lift style photo booth was the first stop for many before they hit the dance floor to cut a rug. With at least five Patron tequila bars and an amazing laser light show the atmosphere strangely similar to a Miami summer night as beautiful scantily clad women danced seductively in and around the clubs many VIP sections.

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Anticipation built as partygoers awaited the arrival of K-dot a.k.a. Kendrick Lamar. Around 1 a.m. the Grammy nominated rapper hit the stage to preform some hits from his freshman album "G.O.O.D. Kid, Mad City." Fans put their phones in the air and tried to snap picture of the Compton native as they grinded and spilled drinks on each other. After the performance women stormed the stage while Brooklyn’s own DJ Sinatra kept the party going with tunes from top acts such as: Jay-z, Beyonce, and ASAP Rocky.

At the end of the night Aqua Hydrate was the preferred beverage for guests as they snacked on ‘Wonderful Pistachios”, Flocks of people made their way home to prepare for Super bowl XLVIII. Notable attendees at Talent Resources Sports presents MAXIM Magazine “Big Game Weekend” included: Grand Master Flash, Jermaine Dupree, Taye Diggs , Kate Upton, Ocho Cinco, Joey Fatone, Lil Mama, Bow Wow, Terrell Owens, Denard Robinson, and NFL Offensive “Rookie of The Year” Eddie Lacy, Steven Tyler (who was rocking out to Kendrick Lamar’s performance alongside Alyssa Milano and Joey Fatone), Brian Greenberg, Jamie Chung, Shay Mitchell, Steve Howie, and Susie Castillo along with many others.

Philippe Chow was handpicked by Maxim from the best restaurants in NYC to cater the event with dishes like his world famous Chicken Satay, Vegetable Dumplings and Shrimp Satay, Touch by Alyssa Milano showcased their women's sports licensed fashion collection while Heavenly Mountain Resort brings Lake Tahoe to NYC with an ice luge, and ski shots. Guest noshed on Bantam Bagels on their way departing the extravagant event.

Maxim hosted part one of the bash on Friday Jan. 3. Guests mingled as dancers danced for guests on graffiti covered platforms suspended off the dance floor. Patron one of the sponsors at the party set up multiple themed bars and prepared specialty cocktails with ginger beer and grapefruit. In the middle of the room there were Edison bulbs hanging from the ceiling encased with Patron bottles. Around 1:45am Justin Bieber made an appearance after getting denied from other Super Bowl parties earlier that night. He was escorted to a private roped off area. His body guards made sure anyone who got close to him was not allowed to take a photo. Nearby Swizz Beatz was spotted spinning at Avenue for Grey Goose's Super Bowl Party.

Keith Lee & Christina Alibrandi contributed reporting.

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