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On the scene: ICB party, Beautified anniversary, 'Child Of God' premiere

On July 30, 2014, was on the scene for the Def Jam x ICB party. At the Pop-Up Shop Event Space in Soho, international brand ICB teamed with Def Jam Records in effort to not only fuse together a bit of Fashion and Hip Hop, but to also celebrate and present ICB’s Fall 2014 campaign.

  Fashion Meets Hip-Hop: ICB x Def Jam Mix-Tape & Campaign Celebration
Photo courtesy of Joe Schildhorn/, used with permission
Actor/filmmaker James Franco (L) and actor Scott Haze attend the 'Child Of God' premiere at Tribeca Grand Hotel on July 30, 2014 in New York City
Photo by Dimitrios Kambouris/Getty Images

Inspired by the 90’s fashion era, this upcoming season was also influenced by the New York girl. Creative Director Prabal Gurung described this season’s ICB girl to be witty and intelligent with an astute sense of the world. And with stunning Joan Smalls as the collections featured model, posed in photos along the event space, the overall vibe felt like a super hip art gallery type event.

Hosts of the night, model Alexandra Richards and DJ Mia Moretti were turned up in party mode, walking around and chatting up with invited guests the whole time. Plus, Def Jam recording artist Jeremih – whose mixtape “Not on My Album” is due out Monday, August 4 performed radio hits “My Bae” featuring Vado, and my favorite song “Don’t Tell ‘Em."

Roberta’s, a pizza spot out of Brookyln, baked oven cooked personal pizza pies right on West Broadway, and the temperature was absolutely perfect for interacting outdoors on a New York City summer night. Inside, there was a steady flow of Belvedere specialty drinks and some Mexican ice and sweet pops from La Newyorkina, leaving way for scanning the photographs on the walls and manikins dressed in ICB throughout the space. It may sound like a lot was going on, but it was just enough - a good time.

On our way to the ICB party, we passed by the "Child Of God" premiere. James Franco wore a Gucci navy windowpane peak lapel two button Signoria suit with a white dress shirt, blue silk tie and brown leather lace ups to the special screening at Tribeca Grand Hotel on July 30, 2014. Franco who directed, produced, stars in and co-wrote the film was joined by stars Scott Haze and Brian Lally, his co-writer Vince Jolivette, and Christina Voros, the film's cinematographer. Musician Lana Del Rey, Bernadette Peters, Constantine Maroulis, Chaske Spencer, MGMT’s Andrew VanWyngarden, Lola Schnabel, designers Yigal Azrouel and Rachel Antonoff were just a few of the notables who attended the screening.

Based on the chilling novel by Cormac McCarthy, "Child of God," tells the provocative story of Lester Ballad (Scott Haze), a dispossessed, violent man, attempting to exist outside the social order. Consecutively deprived of parents and housing and driven by famished loneliness, Ballard descends literally and figuratively to the level of a cave dweller as he falls deeper into crime and degradation. Set in mountainous Sevier County, Tennessee in the 1960s, the film out this Friday, August 1 is structured in three segments with each segment describing Ballad’s ever-growing isolation of from society and social mores. At the after-reception, guests enjoyed Black Velvet cocktails.

Next up, we headed to The Jane Hotel. Our favorite DJ and fashionista Hannah Bronfman threw a fabulous party on the hotel's roof to celebrate the one year anniversary of her app Beautified. Beautified is an application that lets you book last minute appointments at the finest salons and spas. Beautified 2.0 will launch on August 5.

Hannah was joined by her boyfriend DJ Brendan Fallis, her mother the always chic Sherry Bronfman, her brother musician Ben Bronfman, her sister actress Vanessa Bronfman, photographer Daisy Johnson, her app co-founders Annie Evans and Peter Hananel, Leandra Medine, Timo Weiland, Annabelle Dexter-Jones, Jennifer Fisher, Mary Alice Stephenson, designer Kaelen Haworth, Elaine Welteroth and Alison Chemla, to name a few.

Flourshop designed the anniversary cake. Veuve Clicquot supplied the libations and guests were adorned with temporary tattoos complements of Flash Tattoos. It was another chic New York city event.

Earlier in the day, we were invited to preview the new Happiness by Tous Origins collection on Wednesday July 30 presented by Perrier. The rose extravaganza was indeed full of happy guests. With pink themed food, candies, balloons, and even pink cotton candy cocktails, this was the happiest way to preview their new pieces. The New Garabato collection is an accumulation of color and organized chaos. This is one of the company's most classic collections. It is available in two versions: yellow gold with colored gems and pearls, and yellow gold with coral.

Our favorite was the bright collection. It's design is simply beautiful and delicate. It includes rings, bangles and chokers. The pieces are fabricated in sterling silver vermeil and mother of pearl with amethyst or hydrothermal citrine. The use of mother pearl in the simple bangles, give it an elegant touch. Not only could we see the new pieces, but we also got a chance to try them out and pose for the camera in a mock photo shoot session.

As if we weren't dazzled already by the gorgeous Spanish jewelry, we got a chance to see some of their bags and purses. Ranging in colors and textures, the Tous bags are also known for their durability. Check out the Spring/Summer 2014 collection at one of their New York City boutiques in Soho and midtown.

Sade Graham + Estefania Garcia-Correa contributed reporting.

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