New Yorkers longing for a chic French escape needn’t venture further than the West Village this week. On Thursday Oct. 17, world-renowned vodka brand Grey Goose took over 632 on Hudson, transforming the venue into a Provencal-themed speakeasy called Boulangerie Picardie. Promising “A journey of discovery through a French speakeasy for an evening of extraordinary entertainment & exquisite cocktails,” Grey Goose oversaw every detail of decorating the beautiful space with whimsical nods to the brand. Vases of wheat were scattered throughout antique-laden rooms, and goose eggs of varying blues decorated vintage bookshelves. Partygoers sipped a delicious assortment of vodka-infused cocktails, some opting for a classic martini or greyhound while others enjoyed a sweeter, honeydew melon Provencal Punch featuring Grey Goose Cherry Noir. One of the evening’s most popular concoctions, Grey Goose le Fizz, layered bubbly soda, lime, vodka and St-Germain Elderflower Liqueur to create a refreshing floral-citrus balance. Glass flutes came garnished with silver goose stirrers, another playful homage to the brand’s logo. Guests snacked on delightfully French amuse-bouches like the classic apple tarte tatin and savory bacon and caramelized onion tart.
A special performance by guitarist and singer-songwriter Amos Lee capped off the night’s revelry. Excited fans of the musician gathered in the main foyer, where Lee riffed on some of his classic tunes like the hit Colors, and introduced material off his recently released album, Mountains of Sorrow, Rivers of Song. Lee’s folksy, soulful acoustics filled the space with a mellow air, tempting the audience to call for an encore after the artist’s final song. "Amos Lee’s new album, "Mountains of Sorrow, Rivers of Song," is now available to download on iTunes and Amazon.
The pop-up celebrated "Fly Beyond," Grey Goose vodka's new ad campaign and brand revitalization. The evening before British pop-soul sensation, Jessie Ware, who kicks off her US tour today in Dallas, serenaded guests with an acoustic set of some of her most popular songs, including "Wildest Moments" and "Night Light," all with a Grey Goose Le Fizz cocktail in hand.
Brigid Ronan contributed reporting.