Last night, on Oct. 2, Dos Equis celebrated the launch of their latest campaign with the third annual masquerade ball at La Esquina. The location for this occasion was absolutely perfect. As we walked into the mysterious space of the venue everyone was handed a mask and a cocktail, made of course with delicious light bodied malt flavored lager.
A photo booth was provided, which made the evening even more fun. We were surrounded by Card Characters and my favorite was a Joker. Besides her fantastic costume, provided by Mira Bell Productions, she jumped around, danced and "joked" around. I am a taco fan and Erik Osol made sure we all tried different flavors. He served chicken, pork, steak and avocado tacos besides many delicious hors d'oeuvres. Peak of the evening was a belly dancer with a snake that I must say scared some of us.
Here are some of the cocktail suggestions with Dos Equis Lager:
- 1800 tequila, triple sec, sour mix,course salt and Dos Equis Lager with a lime wedge
-Doe Equis Lager with lime juice, assorted sauces,spices and peppers served in a chilled, salt rimmed glass.
-Dos Equis Lager with strongbow cider
"This fall, Dos Equis is donning its own mask and helping fans 21 and older embrace their alter egos with the launch of the Ultimate Masquerade. Starting today, Dos Equis will kick off the fall with a series of incredible events, a nationwide contest and masquerade-themed elements – all designed to help people unmask their more interesting side in a way only Dos Equis can. Dos Equis will showcase its own mask with two brand new bottle label designs for its Lager and Ambar brews. Each pack and bottle will feature a graphic designed by artist Hydro 74, and are only available while supplies last. Dos Equis will also give fans 21 and older a chance to celebrate with the Ultimate Masquerade contest, which will send four grand prize winners on an all-expense paid trip for two to Miami to meet and greet with the Most Interesting Man in the World, and take part in the campaign’s culminating celebration on South Beach. Fans 21 and older can enter by visiting www.DosEquis.com/Masquerade, where they can enter special codes found via the new limited edition bottles and packs," the company said in a statement.
Tijana Ibrahimovic contributed reporting.