Examiner.com was on the scene at the J. Mendel Fall 2014 presentation as a guest of one of Mercedes-Benz Fashion Week's leading sponsors Samsung Mobile on Feb. 13. Despite the snow storm, there was still a sizable crowd at the Theatre at Lincoln Center. Front row attendees included Kelly Rutherford, Anna Kendrick, Keren Ann and Vanessa Marano.
Designer Gilles Mendel was inspired by Ballets Russes - a Parisian dance company that performed in the early 1900's and went on to perform around the world. Fabric highlights included chiffon and charmeuse. He also used a tantalizing mix of materials from raccoons, minks, foxes and lambs. The use of fur in this collection was truly unique - not only in the cuts, but also in the colors and patterns. We also really liked the dramatic music.
Dick Page for Maybelline New York did the models' make up and Honey for Maybelline designed the nails. Anthony Turner for Rene Furterer styled the hair for J. Mendel and the models wore Manolo Blahniks, which were specially designed for this presentation.
Examiner.com had the opportunity to enjoy many of the cool activations Samsung had at the tents. Located in the center of the lobby at MBFW, Samsung’s lounge offered guests the chance to create their own look books with the new Galaxy NotePRO tablets and post on the TVs looping in the lounge area. Each day the best look book designer won a Galaxy NotePRO.
At the Samsung Design Station, Samsung brand ambassadors took photos of Mercedes-Benz Fashion Week attendees and allowed consumers to edit and add personalized notes and designs directly on the image using the Galaxy NotePRO’s S-Pen. A designer from Kid Robot, maker of pop art toys, was on-site to create digital drawings on the Galaxy NotePRO for consumers to take home. Samsung’s latest tablet series, the Galaxy NotePRO and Galaxy TabPRO, as well as the Galaxy Note 3 and Galaxy Gear wearable device were on display for consumers to interact with and demo.
Backstage at MBFW, once again, Samsung hosted a dedicated backstage lounge this year, which was a hot spot for designers, models and VIPs as they get ready for their shows. The space was designed in partnership with Swarovski. On the 2nd floor of the tents, there was a fab press lounge where reporters could host talent interviews with an aerial view of Lincoln Center, enjoy complimentary Wi-Fi, work in the space, grab refreshments and check out the latest Samsung GALAXY offerings.
Below are some sightings from the VIP Samsung Lounge backstage.
- Katie Cassidy, clad in a sheer black top, pencil skirt and a green coat, stopped by with some friends after the Katya Zol show. Coco Rocha, who braved the wintry elements in a two-piece shorts outfit, checked out the lounge on her way to Noon by Noor. Kelly Rutherford also relaxed in the lounge after the Vivienne Tamshow.
- Models including Chanel Iman, Nicole Trunfio, Ajak Deng and more attended a mixer where they learned about the Samsung Galaxy NotePRO tablet and tried out the Samsung Galaxy Note 3 smartphone with its limited-edition Swarovski cover.
- Celebrities who walked in the Go Red For Women – The Heart Truth Red Dress Collection fashion show including Ireland Baldwin, Kat Graham, Colbie Caillat, AnnaSophia Robb and more came by the Samsung Galaxy Backstage Lounge to get outfitted in Hearts On Fire jewelry before walking the runway. While in the lounge, the girls also had the chance to have their sketches drawn on the Samsung Galaxy NotePRO tablet.
- Victoria Justice, Colton Haynes, Rebecca Minkoff and more stopped by the Samsung Galaxy Backstage Lounge. Victoria Justice, dressed in a gorgeous patterned dress, stopped by the lounge on her way to the Rebecca Minkoff fashion show and was excited to run into friend and fellow actor Colton Haynes. Victoria took in the show from the front row (alongside Bella Thorne and Zendaya) and used her Samsung Galaxy Note 3 with a limited-edition Swarovski crystal cover to capture images of the looks. After the show, Rebecca Minkoff stopped by the lounge and showed off the Samsung Galaxy NotePRO, which she used during her show fittings earlier in the week.