Beginning in mid-January, Omission Beer will begin its distribution in Canada. Omission Lager and Omission Pale Ale will be introduced in British Columbia before moving into other Canadian markets in the coming months. Given that Omission Beer is the first beer to be brewed with barley and rendered gluten free, Canadians are in for a real treat.
Omission beers uses a proprietary brewing program to ensure that every batch measures below 20 parts per million (ppm). Every batch of Omission beer is tested for gluten by an independent lab using the R5 competitive ELISA. What I appreciate about this brand is that every bottle has a date code that corresponds with its testing results, which allows the consumer to view said results, which is very innovative and gives consumers piece of mind.
“We look forward to sharing Omission with Canadian consumers,” said Terry Michaelson, CEO of Craft Brew Alliance (CBA). “As a longtime celiac, I’m excited to bring the Omission craft beer experience to those who have previously been unable to enjoy a great beer brewed with traditional beer ingredients because of gluten intolerance. The best thing about Omission beers is that they are great-tasting brews that can be enjoyed by anyone of legal drinking age, not just those with gluten sensitivities.”
“Unlike many other gluten-free beers on the market, Omission beers are brewed using traditional beer ingredients: malted barley, hops, water and yeast,” said brewmaster Joe Casey. “This considerably broadens their appeal. Omission Lager and Omission Pale Ale are both great-tasting craft beers that are true expressions of their respective styles.”
According to the company, Omission Lager and Omission Pale Ale have a suggested retail price of $15.95 per six-pack and will be available in 12-ounce bottles at retailers, restaurants and bars.