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Olympus announces OM-D EM-10 with price, availability, 2 new lenses

The OM-D E-M10
The OM-D E-M10

Olympus has just announced a consumer-level digital 'OM' camera, the OM-D EM-10, which is being billed as a downsized version of the company's OM-D E-M5, which was the camera that made many finally take mirrorless seriously in early 2012. With this camera, Olympus now has a 3-tier level to its digital OM line.

So, what does the OM-D EM-10 have to offer?

First of all, there's the sensor, a16Mp, 2x crop factor chip, which represented the first increase in resolution by a large-sensor Olympus camera in 3 years. This chip made its first appearance in the original OM-D, which was announced at CP+ 2012. To counteract the arrival of 4Mp more than previous sensors, Olympus has armed the camera with an all-new TruePic VII processor.

To help the user utilize the OM-D EM-10 to its maximum potential, Olympus has outfitted the camera with an impressive electronic viewfinder: 1,440,000-dot OLED screen that features a 120-fps refresh rate, a 100 percent field of view, and maximum 1.15x magnification. Additionally, an eye sensor automatically switches the display between the tilting, 3.0-inch touch-screen monitor and the electronic viewfinder. To make photography easier, users can experiment with aspect ratio, magnification, color, highlight, shadow, and the effects of camera settings, all of which will e displayed in the viewfinder before a picture is ever taken.

For video capabilities, which are becoming increasingly important in the photographic market, the OM-D EM-10 has full 1080p HD capability at up to 30fps. How good is dSLR video? So good that an episode of the TV show “House” was filmed with a Canon 5DII. So, with full HD capability at their fingertips, many multi-talented shooters should be very, very happy with Olympus.

While this is all well and good, perhaps the most revolutionary thing about the OM-D EM-10 is its AF system, which is claimed to be the fastest in the world. The newly developed FAST AF features an 81-point Contrast Detection AF system to ensure quick, accurate focus.

As for the fluff, there's the usual Olympus art filters, touch-capable, tilting LCD screen, wi-fi capability, and truck load of scene modes.

In addition, the camera, there is a pair of new lenses: M.ZUIKO DIGITAL 14-42mm* f3.5-5.6 EZ pancake zoom, which measures just .9 inches thick and is billed as the world’s slimmest standard zoom lens, and the M.ZUIKO DIGITAL 25mm* f1.8 lens, which features a minimum focus distance of just 9.8 inches, making it ideal for close-up, portrait, and available light shooting.

Want to buy a OM-D EM-10 in the Cleveland area? Well, there's Cleveland-based Dodd Camera, with its downtown superstore. In addition, there are many smaller Cleveland metro area chain stores in the Cuyahoga County area, too. As for pricing and availability, the OM-D EM-10 body will sell for $699.99 as a body kit or for $799.99 when bundled with the standard 14-42 (not the pancake) kit lens. Both configurations will start shipping in March. AS for lenses, prices and ship dates are still TBA.

Or more info:
Press Release

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