The monumental appearance of the all new sports facilities in Sochi echo many Twentieth Century artistic themes in host country Russia. A striking selection is on display at the all new International Olympic Museum in Lausanne, Switzerland. The special exhibition is called Sochi Live!
Visitors to Sochi Live are greeted by brilliant examples of creative teamwork between Russian talent and American talent. The Moscow based designers of the American advertising agency network Leo Burnett created these models for the medals that will be awarded soon at the 2014 Winter Olympic Games. The medals bring the ancient craft of striking and finishing metal ingots into the Twenty-first Century. They recreate the rugged landscape of Russia’s mountains and glaciers with sharp angles that contrast with the traditional global form of the medals and the five Olympic rings, symbolizing the five continents of the globe. The red and chrome torch design inspired by Russian legends of “The Firebird” also welcomes visitors to this display of Olympic icons.
Models of the eleven new sports venues designed for this year’s Olympics are graced by dioramas of host city Sochi. The coastal climate and scenery of Sochi present rare combinations of seaside gardens, rocky beaches and verdant hillsides. The monumental design of the Bolshoi Ice Dome pivots in tribute to the noble heritage of Russia’s ballet and figure skating traditions.
There is a special focus on graphic design in this exhibition. The Cyrillic alphabet used in Russia is rarely recognized outside the country, so the visual effect of pictograms is all the more important in guiding Olympic visitors. Bright colors evoking Russian folkloric traditions are designed to brighten up the wintry landscape.
Sochi Live is accompanied by “Russian Avant-Garde and Sport.” This art exhibition focuses on photography by Alexander Rodchenko and Vavara Stepanova and color posters in the constructivist style popular in the former Soviet Union. It demonstrates how talented artists make their own contributions to the world of sports by interpreting motion and team activities in a way that preserves the energy of sports for the ages.