The Los Angeles Times on Monday called it “surreal, attention-grabbing… nightmarish masterpiece.”
And it certainly is.
The entire 60-second spot, seen here on YouTube, features a young man spraying some Old Spice on and walking out of his room. His forlorn mother, hiding behind the door, starts to sing out, “Oh I didn’t see it coming but it came in a can. Now my sweet son sprayed into a man…”
As the young men are canoodling with the gals, the moms are eerily popping up and spying with very disjointed and unnatural movements. A little too sinister I think. Hilarious, but when a cologne commercial starts to resemble a cross between Misery and Bride of Chucky, I get a little uneasy.
Moms are seen hanging onto car bumpers, fused onto the back of school janitors, popping up in the sand, washing ashore on the beach, falling from the sky and oozing out of the living room couch cushions. And you thought your mom was nosy.
The video has already racked up 1.3 million views on YouTube, and while we’re used to seeing that silly, hunky black dude, this video takes us in a completely different direction. The commercial hit the airwaves during an NFL playoff game broadcast Sunday night.
Some wondered why Old Spice maker Proctor & Gamble didn’t wait for the ratings bonanza of the Super Bowl. Appears Old Spice is getting in on the action early, promoting its new product line of "Re-fresh Body Sprays," which are arriving in stores this month.
In case you want to do some commercial karaoke, here are the full lyrics:
I didn’t see it coming but it came in a can. Now my sweet son sprayed into a man. Mine too and hey we know just who to blame, when our sons have fun with women and misbehave.
Old Spice! Sprayed a man onto my son.
Now he’s kissing all the women and his chores aren’t done.
He was just my little sweetie, tiny fingers, hands and feeties.
Now he’s touching kissing feeling all the women because…
Sprayed a man on my son. Now he smells like a man and they treat him like one.