Old Pulteney, known as the "Maritime Malt," on Wednesday announced the release of The Navigator, the newest single malt Scotch whisky in its portfolio.
In keeping with its port city location in Wick, Scotland, Old Pulteney links its creations, packaging and promotional materials to the maritime world.
The Navigator features special packaging including an illustration of a compass, an essential tool in the art of navigation, and Old Pulteney’s traditional herring drifter. Aqua blue fills the background, further invoking a connection with the sea.
Old Pulteney Navigator is being made available in select markets across the U.S. at a suggested retail price of $49.99.
The core Old Pulteney linefrom Master Distiller Malcom Waring includes a 12 year Old, 17 Year Old and 21 Year Old. Old Pulteney 21 Year Old won the prestigious Jim Murray Whisky Bible, World Whisky of the Year in 2012.
The distillery was founded in 1826 by James Henderson at the height of Wick’s herring fishing boom. It lies in the heart of “Pulteneytown,” which was settled during its heyday as one of the largest and most important herring fishing ports in Europe.
“As such an integral part of the rich maritime heritage of its birthplace and as the Official Scotch of US Sailing, we’ve worked to bring Old Pulteney’s brand to life through various partnerships and promotions,” said Patrick Graney, president of International Beverage, USA. “It is only natural Old Pulteney also release a malt that truly celebrates that community and the skilled people within it.”